Meet our new lineup

Introducing Fitbit Versa 4™, Fitbit Inspire 3™, and Fitbit Sense 2™. Our most comprehensive launch yet, supporting whole-person health with new innovations and advanced health guidance across stress, sleep, fitness, and more.

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Together with Fitbit

Drive better engagement and outcomes across your health interventions and wellbeing programs with a Fitbit experience people will love.

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Power your programs

A recent study showed adding Fitbit helped improve diabetes program outcomes in patients with Type 2 diabetes.

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Featured eBook

From Step Tracker to Health Companion: 6 Ways Fitbit Empowers Health & Wellbeing

Learn about Fitbit devices and Fitbit Premium

24/7 Life Tools

The pandemic underscored the need for digital tools to help us manage our health and wellbeing - any time of day, anywhere we are. Fitbit’s family of smartwatches and trackers, combined with Fitbit Premium, our digital health and wellness membership, provides the motivation, guidance and accountability people need to reach their goals.

Help people build healthy habits

At Fitbit, our behavior-change methodology lies at the heart of all we do, and informs our products and services. We support an individual’s health and wellbeing journey by focusing on foundational behaviors which, when changed, can help impact a multitude of health conditions.

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Design better plans

Among our broad array of partners, we work with leading health plans to help innovators integrate the Fitbit experience across commercial, Medicare and Medicaid lines of business.

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Meet the Fitbit Family

Whether it’s a sporty smartwatch, a slim activity tracker, or something in between, our lineup of health and fitness devices offer a wide range of features, styles and price points. You choose what you want to offer, and we’ll do the rest.

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Read about how the Fitbit brand can help engage your population in their health and wellness journey.

Download our ebook