About Us

Fitbit Health Solutions, part of Fitbit, Inc., delivers health and wellness solutions designed to increase engagement, improve health outcomes and drive positive returns for employers, health plans and health systems. Built on our market-leading and ever-evolving consumer technology, our solutions help companies, plans and providers engage more meaningfully with individuals throughout their daily lives.

  • Providing health and wellness solutions to the market for 8 years and counting
  • 1,300 employer customers in 2016 alone
  • Over 70 of the Fortune 500 have used Fitbit as a part of their corporate wellness programs
  • Integrated into programs with some of the top US health plans including UnitedHealthcare, Anthem and Premera Blue Cross


Amy McDonough

SVP and General Manager, Fitbit Health Solutions

Amy McDonough is Fitbit Health Solutions’ SVP and General Manager. Previously, Amy held several strategic roles at CNET Networks, including Director of Audience and Content Development for the Community Division and Director of Strategic Partnerships for the Network. Amy has a Bachelor’s degree from Merrimack College as well as a Professional Certificate in Integrated Marketing Communications from the UC Berkeley Extension program. Amy is a former marathon runner who now finds her fit by chasing her 2 young sons.

John Moore, MD

Medical Director

John Moore is a physician, engineer and the Medical Director at Fitbit. He is the former CEO of Twine Health, a Cambridge based company recently acquired by Fitbit. John studied biomedical engineering and then medicine at Boston University. He left the clinical career path, determined to develop solutions to improve healthcare delivery, and earned a PhD from MIT. His research included the intersection of health psychology, learning science, and human-computer interaction, which formed the health behavior change foundation of Twine Health that is now being leveraged at Fitbit. John was recently recognized by Employee Benefits News, as one of the 2019 Digital Innovators: Transforming HR. John finds his fit with various ocean-related activities, including surfing.

Karen Romans

Director of Clinical Operations & Customer Success

Karen Romans is a licensed clinical social worker and serves as Fitbit Health Solutions’ Director of Clinical Operations and Customer Success. She obtained her Masters in Clinical Social Work from New York University. In addition to practicing psychotherapy, much of Karen’s career has been spent in behavioral health and chronic disease care management partnering with health systems, private payers and Medicaid. Prior to joining Fitbit, Karen was Head of Customer Success at Twine Health. Karen finds her fit through Orange Theory, spinning, yoga, and chasing squirrels with her dog Tex.

Mark Fritts

Senior Director of Marketing

Mark is the Senior Director of Marketing for Fitbit Health Solutions. He is responsible for the team that builds the go-to-market planning, creative direction, and demand generation strategy. Mark has over 15 years of experience running marketing in high-tech software and hardware firms in the Bay Area. He holds a Bachelor’s degree from Syracuse University and volunteers for the Ross Advisory Design Review Board. Mark finds his fit by chasing his son, dog, or more satisfyingly, a soccer ball around the pitch.