Continuing the Journey

On this page you’ll find additional marketing campaigns and end user resources to help you and your participants get the most out of your Fitbit Care program. If you’re looking for further customization, please reach out to your account manager.

Seasonal Engagement Resources

Use these resources to boost your wellness program throughout the year. We’ve got seasonal content for email, social, Group & Community Feed posts, photos, blog posts and more!  The content and themes can be used however it fits in your content calendar – feel free to use the kits to direct your content calendar for the year or leverage content to support themes when you have them slated.

Marketing Toolkits
click on each month to view the toolkit

January 2022

Monthly Theme:

New Years’ Resolutions

Featured Holidays

New Years’ Day (1st)

National Nothing Day (16th)

Opposite Day (25th)

February 2022

Monthly Theme:

American Heart Month

Featured Holidays

National Get Up Day (1st)

Valentine’s Day (16th)

National Love Your Pet Day (25th)

March 2022

Monthly Theme:

Daylight Savings & Sleep

Featured Holidays

Employee Appreciation Day (4th)

Spring Equinox (20th)

National Spinach Day (26th)

April 2022

Monthly Theme:

National Stress Awareness Month

Featured Holidays

World Party Day (3rd)

World Health Day (7th)

National High Five Day (21st)

May 2022

Monthly Theme:

Women’s Health Month

Featured Holidays

Star Wars Day (4th)

Mother’s Day (8th)

Bike to Work Day (20th)

June 2022

Monthly Theme:

Men’s Health Month

Featured Holidays

National Best Friend Day (8th)

Father’s Day (19th)

National Hydration Day (23rd)

July 2022

Monthly Theme:

Sizzling Summer Tips

Featured Holidays

Independence Day (4th)

World Listening Day (18th)

National Avocado Day (31st)

August 2022

Monthly Theme:

Best Practices for Healthy Aging

Featured Holidays

National Chocolate Chip Cookie Day (4th)

National Tell a Joke Day (16th)

National Senior Citizen Day (21st)

Eat Outside Day (31st)

September 2022

Monthly Theme:

Mitigating Metabolic Risk

Featured Holidays

National Read a Book Day (6th)

World Gratitude Day (21st)

National Coffee Day (29th)

October 2022

Monthly Theme:

Mental Wellbeing

Featured Holidays

National Kale Day (5th)

World Mental Health Day (10th)

Halloween (31st)

November 2022

Monthly Theme:

National Gratitude Month

Featured Holidays

World Diabetes Day (14th)

World Hello Day (21st)

Thanksgiving (24th)

*NEW* Community Group Calendar

Use the content in this calendar to post to your Community Group.  This channel is a great way to engage with your participants directly – ask questions, share tips, tricks and Fitbit favorites, anything to encourage your community.  The calendar is packed with copy and images targeting holidays or themes, check back often as we update it with new content throughout the year.

Friends and Family Marketing Toolkit


Email Marketing Copy Doc – copy and images to use in any communications channels

Email Marketing HTML – customize this fully designed email template with your logo and storefront link and send to your participants

Plus, print & digital assets


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