Boost Your Employee Communications Efforts With This One Easy Tactic
Let’s be honest: the healthcare and benefits system can be daunting. A 2017 consumer mindset survey from Aon, the National Business Group on Health (NBGH) and Kantar Futures found that over one-third of people feel the system is “so difficult and confusing that they give up and hope for the best.”
One way to mitigate the confusion is for employers to offer educational tools within their employee communications program. And among America’s 100 Healthiest Employers, many companies offer these tools tools across multiple channels, from recorded and live webinars, to lunch-and-learns, and more.
But as an employer, you don’t need to launch a robust or multi-channel employee communication strategy to be effective. Try this tactic from financial, benefits and insurance services company, CBIZ: send “delete mails.”
The CBIZ wellness team sends these weekly updates to their employees. Why are they called “delete mails?” Because they’re so simple and concise that you can read them as you delete them. Here’s how you can implement something similar in your employee communications program:
Be brief. Since delete mails are meant to be informative and to-the-point, being succinct will go a long way.
Be regular. Pick a day of the week to send your delete mail not just so that it feels habitual for employees to receive, but so that it feels habitual for you to write. The CBIZ team sends theirs on Thursdays so that they’re not catching people’s inboxes as employees are gearing up for the weekend.
Be specific. Remember: you’re already sending these emails at a regular cadence, so there shouldn’t be a need to have more than one key message. Keeping it simple ensures brevity and clarity.
Don’t overthink the formatting. They’re just internal emails. Sure, use boldface to call out important specifics like deadlines, but don’t worry about crafting a fanciful email template. After all, these emails are meant to be read as they’re being deleted.
This article is not intended to substitute for informed medical advice. You should not use this information to diagnose or treat a health problem or condition. Always check with your doctor before changing your diet, altering your sleep habits, taking supplements, or starting a new fitness routine.