Drive Population Health With Fitbit Care Insights
We’re excited to announce the launch of Fitbit Care Insights, a new feature of our population health solution, Fitbit Care. Powered by Google’s machine learning and AI capabilities, Fitbit Care Insights provides powerful data analysis with actionable insights that can drive targeted, scalable interventions and impact health outcomes — without costly investments or technical know-how.
At Google, we believe that AI can help to make healthcare more personalized, accessible, and effective, and Fitbit has a long history with using machine learning and AI to bring the best products and services to our users. With Insights, we’re able to use this technology to address and improve health at the population level.
Understanding Daily Health – At Scale
80 percent of health happens outside the hospital, but most healthcare organizations don’t have visibility into what patients’ everyday health is when they aren’t seeing their doctor. Our wearables and app engage and motivate users every day, which allows Fitbit Care to gather valuable information like lifestyle and behavioral data. That includes activity levels, longitudinal sleep patterns, heart measurements, physical signs of stress, and more. This information can be used to identify early warning signs, support disease prevention and management, personalize care, and improve outcomes.
Delivered through the Fitbit Care dashboard, Insights allows customers to access analyses of health and activity trends, engagement, program participation, and measure health impact. And context is everything — customers also see recommended targets based on worldwide averages and institutional recommendations, alongside their population data.
These population-level insights empower payers and other healthcare partners to take action on multiple fronts. Internally, they can make data-driven decisions that help reduce gaps in care, inform care interventions, and improve benefit design strategy. But they also can uncover opportunities for better member engagement with Fitbit Care engagement tools, like in-app messages and community groups that easily reach their population and address member needs.
Privacy by Design
With Insights, we protect your privacy with industry-leading security. All data within Insights is anonymized and/or aggregated to preserve your members’ privacy. The data is then analyzed and delivered to our customers in a helpful, easy to interpret format that can enable scalable and relevant interventions, using Fitbit Care engagement tools. Building trust in our data privacy practices means building trust with members, helping ensure members are comfortable sharing their personal health and wellbeing data.
Forge a Path to Better Health Outcomes
Insights helps drive behavior change for improved health outcomes and provides an opportunity for payers and healthcare partners to strengthen their relationship with members through:
A HOLISTIC VIEW OF HEALTH BEHAVIORS
Understand member behavior at a deeper level, beyond what EHR and claims data can provide. With access to monthly trends in sleep, activity levels, heart measurements, and more, they can optimize appropriate interventions to improve health outcomes.
HELP TO FOCUS INTERVENTIONS
Use insights into subgroups of a population to identify areas of need, refine interventions, and avoid unnecessary medical expenses. User-friendly graphs and actionable insights visualize out-of-healthy-range indications, making it easy to focus care.
AN OPPORTUNITY TO INCREASE MEMBER SATISFACTION & ENGAGEMENT
See how members are — or aren’t — engaging. Then, tailor outreach according to population trends to support a more engaging health experience for them and improved quality for your plan.
Harness the Power of Data
Our turnkey solution removes the set-up burden and allows customers to focus their time on their members. With Fitbit Care Insights there is:
NO ADDITIONAL ENGINEERING OR ANALYTIC RESOURCES NEEDED
Insights generation initiated upon program launch.
A COMMITMENT TO PRIVACY & SECURITY
Anonymized and aggregated data, with member-managed data & privacy controls.
Ensures accurate and reliable data interpretation through the use of statistical techniques.
SUBJECT MATTER EXPERTISE & SUPPORT
Collaborate with our data science experts to gain deeper insights and guidance on data interpretation.
EXPANDED SCOPE OF INSIGHTS
Population-level trends and rich health behavior insights beyond what 3rd party APIs can provide.
INSIGHTS IN AS LITTLE AS 45 DAYS
Analysis of health impact and behavior change measures begins upon program launch.
Deliver the Right Care to the Right Members
Payers and healthcare partners need more than raw data to deliver the personalized experiences and care today’s members want. They need actionable insights that can serve as the foundation for personalizing care and building targeted interventions that truly work for specific populations. Insights allows customers to see the existing gaps in care and proactively address them across critical areas of health including prevention, detection, and chronic care management. With that level of visibility, customers can ensure the right people are receiving the right care, at the right time.
As a key feature of Fitbit Care, Insights works together with Fitbit wearables and in-app member engagement experiences to help our customers gain a deeper understanding of populations’ health behaviors, scale interventions from few to many, and improve outcomes.
Helping people stay healthy is hard, so let’s do it together. Connect with our team to learn more about how Fitbit Care can support your population health goals.