Together with Fitbit.

Supporting population health is no easy task given the unprecedented pressures and changes we faced during the pandemic. But if one thing was made clear, it’s the importance of staying healthy.

Together with Fitbit, you can help people build healthy habits across physical activity, sleep, stress management, and nutrition. By integrating Fitbit’s personalized health experience into your health interventions, you can drive better engagement and enhance their impact.


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Fitbit Trackers & Smartwatches

Provide motivation, inspiration, and innovation on the wrist with a wide range of activity trackers, smartwatches and a first-of-its-kind health watch.

  • Award-winning selection of activity trackers and smartwatches available to subsidize for your population; offered through a custom storefront and shipped directly to employees
  • Tracking activity, sleep and heart rate with Fitbit devices provides daily opportunities for self-learning and can lead to positive behavior change
  • New health smarthwatch includes advanced health tracking such as stress management, heart health, SpO2, skin temperature and more*

* Skin temperature variation and SpO2 are not available in all markets. Skin temperature is only available in the Fitbit app and only displays variation. SpO2 is not intended to diagnose or treat any medical condition or for any other medical purpose. It is intended to help you manage your well-being and keep track of your information.

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Fitbit Premium™ Membership

Help employees stay active and well at home with in-app workouts, guided programs, sleep and stress management tools and insights to tie them all together.

  • Customized programs help keep people moving, eating well, sleep better and stressing less
  • People can wake each day to a new workout, and can access thousands more video and audio workouts any time, all without leaving home
  • Advanced sleep tools help people better understand their sleep patterns
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Challenges & Games

Keep members engaged, motivated and feeling connected.

  • Customizable Premium challenges and games enable healthy competition and support social connectedness with colleagues, family and friends.
  • Virtual adventure races along real life locations offer new inspiration to keep employees moving and help them reach their goals.

Help drive healthy behavior change across your population.

Fitbit has helped people build healthy habits that change behavior and improve health for over a decade. Our products and services are built on proven behavior change science, understanding that health is very personal and change starts with an individual’s own preferences, values, and motivations.

Foundational Behaviors

Fitbit supports an individual’s health journey by focusing on the foundational behaviors that, when changed, impact a multitude of health conditions. In combination with certain condition-specific behaviors like smoking cessation or medication adherence, the foundation al behaviors include physical activity, sleep, nutrition, and stress management.

Biometrics Impact

These foundational health behaviors impact a multitude of biometrics. Taken together, the impact of improving one or more of these behaviors has profound impacts on overall health.

Health Outcomes

The biometrics are predictive of an individual’s overall health outcomes and quality of life.

Fitbit User Journey

Fitbit products drive the behavior change process by making the connection between personal preferences, health behaviors, biometrics, and outcomes. Our products help people identify areas of greatest motivation and break down change into small, manageable steps so they can achieve small wins that build into larger triumphs.
Fitbit devices, software and social experiences work together seamlessly around a shared user journey based on behavior change science and health coaching methodology. The Fitbit user journey provides structure and creates the link between health behaviors, biometrics and outcomes across the full spectrum of care.


With an online storefront, employees have a customized, intuitive ecommerce experience to choose the Fitbit device that’s right for them. Employers need not worry about getting the right devices in the right hands; we’ll do it for you.


With a custom storefront:

  • Employers can specify an amount the company will contribute towards devices to encourage employees to acquire them and use them
  • Employees can choose from a variety of devices to meet their health and fitness goals
  • Fitbit applies the company contribution to the employee’s device purchase and collects payment from the employee
  • Fitbit ships directly to the employee’s choice of address
  • Fitbit devices are automatically linked to the company wellness program dashboard when the employee sets up the device and agrees to join the company program.

Drive participation & ongoing engagement

With Fitbit Care, you get a dedicated Customer Success team to help implement your program, onboard employees, and provide ongoing program evaluation and optimization. Your success team member will:

  • Collaborate to create a custom program implementation plan
  • Provide co-branded promotional and educational materials to help drive participation and ongoing engagement
  • Provide user-focused training, onboarding, and engagement best practices
  • Implement strategic plans to deliver program value
  • Maintain healthy engagement levels by identifying low utilization and providing solutions to further drive participation

Understand and optimize your program.

Fitbit Care helps you understand your population and determine where to focus efforts and investments, helping you to deliver the right interventions to the right people at the right time. Fitbit Care’s real-time reporting and analytics provide insights to help determine the efficacy of your program, so you can refine and optimize along the way.