Design a truly innovative and effective program capable of driving member adoption and utilization.
Support your employees’ holistic health - from emotional well-being to chronic conditions, help drive increased productivity and clinical improvement.
Individual user consent is required for Fitbit to share data with health systems and other third parties.
Impactful Clinical Outcomes
Interventions that include Fitbit devices reach better outcomes, including increased steps, moderate-to-vigorous physical activity, and weight loss. These behaviors can impact multiple chronic conditions, such as type II diabetes, hypertension, and hypercholesterolemia.2
73% of Fitbit users with a weight loss goal on Fitbit lose weight within the first six months of tracking.3
Clinical trial involving users of the Health2Sync app, the leading diabetes app in Japan and Taiwan, demonstrated that adding Fitbit to a diabetes intervention can result in the following additional improvements in only 3 months.4
Average HbA1c decrease of 0.33%
Average 10.92 mg/dL decrease in fasting blood glucose
Average 11.55 mg/dL decrease in low-density lipoprotein cholesterol (LDL-C)
Individuals who enrolled in a Diabetes Prevention Program and redeemed a Fitbit device were 1.4 times more likely to achieve 5% weight loss and lose a larger percentage of their starting weight than those who did not redeem a Fitbit device.5
After 1 year, Fitbit users were still outperforming on weight loss
Fitbit redemption was highest in 60-69 age demographic
By weeks 10-16 Fitbit users got an extra 60 minutes of activity
A Brand You Can Trust
Fitbit is one of the world’s most well-known and beloved brands.
Awareness: ⅔ say Fitbit first when asked about activity trackers/wearables
Relevance: Fitbit was #19 on 2019’s Prophet Brand Relevance scale, alongside brands such as Disney and Netflix.<sup>6</sup>
Connection: Fitbit scored 96% in the Distinctively Inspired category, which are brands that make an emotional connection and fulfill a larger purpose
Reach: 130M devices sold, 30M active users, 100+ countries, 39K stores, 500K+ paid Premium members
Fitbit is constantly leveraging its behavior change tools and customer feedback to continually improve upon our experiences for both patients and clinicians.
Products & Services
Award winning devices and in-app experiences that are easy to use on both iOS and Android devices
Long battery life, ranging from 5 to 8 days*, makes it easy for your members to stay connected to your Fitbit program.
Ability to bundle devices and weight scales
Seamless Fulfillment and distribution
Battery life varies across device models and with use and other factors.
API Data Service
Access data to support clinical decision making and assessment from one of the largest databases of validated health data in the world
Better with Fitbit Premium
Access to step-by-step guided programs and digital health guidance focused on stress, physical activity, nutrition and sleep health that extend the reach of the clinical team
Advanced heart, sleep and stress insights help individuals to better understand their patterns
Easy-to-read Wellness Report empowers individuals to share personalized data with their care team
Premium content and features subject to change.
Fitbit’s Health Coaches provide frequent motivation and support, in addition to sharing expertise in areas such as nutrition, physical activity, sleep and mindfulness.
Already have coaching at your organization? Let us help you take it to the next level. Fitbit brings expertise from its own coaching model and can advise your team on how to leverage patients’ data to drive behavior change.
1Stephen P Wright, Scott R Collier, Tyish S Brown, and Kathryn Sandberg. An analysis of how consumer physical activity monitors are used in biomedical research. FASEB Journal. https://faseb.onlinelibrary.wiley.com/doi/abs/10.1096/fasebj.31.1_supplement.1020.24
3**Based on aggregated and anonymous Fitbit user data between Jan 1, 2014 – Oct 15 2018. % of Fitbit users who weigh themselves at least once a week who lost weight in the first six months of weight tracking by having a weight loss goal.