Engage, Inspire and Drive Healthy Habits

The Fitbit Care engagement platform is a proven way to get employees moving and help them reach their overall health goals. It’s powered by smartwatches, trackers, and a mobile app for employees, and an easy-to-use dashboard and reporting tools for employers.

Inspire Employees with a Health & Wellness Companion

Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration, and guidance to reach their goals. The Fitbit experience, enabled by powerful devices designed for 24/7 wear and an intuitive app, contains a rich set of features that can be used to track and promote health. It’s so much more than steps!


In today’s world, it’s easy to be sedentary. Fitbit’s Reminders to Move feature sends a friendly message to get up and get at least 250 steps each hour.


Employees can find moments of calm with personalized, guided breathing sessions based on heart rate. The Guided Breathing feature is available on the Charge 2, Charge 3, Versa, and Ionic.


The Personal Goal Setting feature guides employees through personalized health goals. Employees can set and track progress toward goals including daily activity, number of days of exercise/week, weight, water consumption, calorie consumption and hours of sleep.


With Fitbit, employees get guidance and tools to stay on track toward nutrition and weight goals. They can log meals with the barcode scanner, quick calorie estimator and meal shortcuts—allowing employees to see progress towards goals and get estimated macronutrient breakdowns.


Fitbit helps employees get a better night’s sleep. Wrist-based devices automatically record sleep, and the Fitbit app provides simple charts to track sleep trends over time.


Employees can join the 20M+ Fitbit Community for health-related news, health and fitness support and group participation on topics ranging from running and strength training to type 2 diabetes and heart health.

Easy Ordering and Seamless Fulfillment

With the Fitbit Care engagement platform, you get a customized, online storefront so employees can easily order the Fitbit device that’s right for them. And we’ll ship them directly to employees to ease the burden of fulfillment.

With a custom storefront:

  • Employers choose a custom subsidy to encourage employee purchase
  • Employees choose from a variety of devices to meet their health and fitness goals, and purchase at the company’s discounted price
  • Fitbit ships directly to the employee’s address
  • Employees join your company’s wellness program directly, during device set-up

Software for Easy Program Management and Tracking

The Fitbit Care engagement platform reports on the data collected from Fitbit devices and helps program administrators easily motivate employees and evaluate impact.

Motivate & Connect Employees with an Exclusive Feed Group

Create your own program feed to communicate to employees about challenges, promote health and wellness content, and encourage employees to share successes with one another.

Get Engagement Data & Activity Level Insights

With the program dashboard, administrators can readily evaluate program progress and performance. It shows:

  • Continuous program participation levels and engagement data
  • The proportion of employees meeting, exceeding, or falling below program activity goals
  • Activity level trends
  • Group reporting on steps, floors climbed, active minutes, and distance
  • Challenge results and activity level changes.
  • Individual and group level data is also available for export

Run Challenges to Get Employees Moving

Team challenges bring employees together for healthy competition, no matter their location.

  • Ideal for bringing remote teams together
  • Invitations are automatically sent to participants
  • Run them as often as you like
  • Get participation insights like activity levels before, during and after challenges
  • Drive healthy competition and camaraderie with individual and team results

Account Management & Ongoing Engagement

With the Fitbit Care engagement platform, employers get a dedicated Customer Success team member to help implement your program, onboard employees, and provide ongoing program evaluation and optimization. The team will:

  • Collaborate with you and your team to create a custom program implementation plan
  • Work with program administrators to provide user-focused training, onboarding, and engagement best practices
  • Implement strategic plans to deliver program value
  • Maintain healthy engagement levels by identifying low utilization and providing solutions to further drive participation

Easily Promote Participation & Challenges

With Fitbit Care, you get a suite of customizable communication templates to encourage participation in your program and promote team challenges.

  • Welcome Guides with simple, step-by-step instructions for easy employee onboarding
  • Challenge promotions to drive participation in your corporate challenges
  • Campaigns designed to drive engagement between challenges with educational information on healthy lifestyle behaviors, including physical activity, sleep, hydration, and nutrition.