Healthier Members. Deeper Insights.
Fitbit Care will engage your population in healthy behavior change, and deliver actionable insights into their health and wellbeing.
The Challenge
The global digital health market has seen huge growth in recent years, fueled by increased smartphone adoption, improved internet accessibility, better healthcare infrastructure, and rising utilization of virtual care. But there are other, more alarming factors driving the development of digital health tech, too: rising rates of chronic disease and their associated healthcare costs. Payers, providers and consumers alike know that digital tools to support and understand daily health behaviors are key to driving down rates of disease and costs, and that’s why we developed Fitbit Care.
Our Solution
Fitbit Care is our population health solution designed to help members and population health managers address key areas of health: prevention, detection and chronic care management. Powered by wearable devices and in-app health engagement, Fitbit Care helps improve outcomes for members and helps you understand their health behaviors at a deeper level, beyond what EHR and claims data alone can provide.
Fitbit Care will help you:
Engage Members
Drive meaningful behavior change by giving people a personalized health and wellbeing experience that’s easy and engaging.
Scale Programs
Scale interventions from a few to many, and spot trends within your population so you can intervene early.
Impact Health
Deliver more effective and efficient care with a focus on early intervention, gaps in care, lower health costs and improved outcomes.
Fitbit Care will help you:
Engage Members
Drive meaningful behavior change by giving people a personalized health and wellbeing experience that’s easy and engaging.
Scale Programs
Scale interventions from a few to many, and spot trends within your population so you can intervene early.
Impact Health
Deliver more effective and efficient care with a focus on early intervention, gaps in care, lower health costs and improved outcomes.
The Right Care to
the Right Members
As your members build healthy habits with Fitbit Care, you can unlock a deeper understanding of their health as a whole with comprehensive reporting and insights.
Powered by machine learning and AI, Fitbit Care Insights provide analyses of health and activity trends, program participation, member behavior and health impact correlations, all in an easy-to-use dashboard. Get an overall picture of population health or spot trends in particular segments so you can intervene early.
Motivation on the Wrist
Our award-winning lineup of trackers and smartwatches sits at the heart of Fitbit Care, providing members with motivation on the wrist to reach their personal goals. Members will love our wide array of health and wellness tracking features, including physical activity, heart rate, sleep quality, and stress levels, and health engagement features like reminders to move and celebrations.
And for you? Our devices are a low-cost, high-value care intervention, allowing you to reach more people in more places.
Health Companion,
On-Demand
Members also get an engaging, in-app experience with curated content, personalized guidance and deep health insights. With advanced health metrics and analytics, members will better understand the correlation between what they do and how they feel.
And a more engaging and personalized experience for members means advanced insights for you to unlock at the population level, helping you to make data-driven decisions around your plans and programs.
To support and engage seniors in their everyday health, a large Medicare Advantage plan launched Fitbit Care to its members in January, 2020, with promising results: participants increased their daily active zone minutes by 11%, averaging 40 per day.1
Engage with your members in the app they use every day.
Build brand loyalty and reinforce healthy behaviors with co-branded communication tools:
- Fitbit Care Community group
- In-app notifications
- Links to other health plan resources outside of the Fitbit app
- You also get easy-to-use marketing resources and customer success support
Features to Support Whole-Person Health2
Atrial Fibrillation (AFib) Detection3
Fitbit’s FDA-cleared PPG AFib algorithm passively monitors a user’s heart rhythm during sleep and, if irregularities are detected, sends users an Irregular Heart Rhythm Notification so users can seek further care from their provider to help prevent a serious medical event, such as stroke.
Continuous Stress Monitoring (cEDA)
Our new Body Response sensor tracks physical indicators of stress throughout the day to:
- Notify when the body is giving signals of stress
- Remind the user to log emotions for further insight
- Reveal daily and weekly stress trends
- Allow users to proactively understand and manage stress4
Sleep Profile
To better understand sleep, Fitbit analyzed over 22 billion hours of sleep data. From that, the Sleep Profile feature was developed to help users:
- Gain a month-long view of sleep patterns and quality
- Identify ideal ranges for sleep metrics, and where they personally align
- Understand their sleeping style through six archetypes
1Aggregate Fitbit Care participant engagement data, October, 2022.
2Some features and benefits may require a Premium membership, included with Fitbit Care. Some feature availability may be dependent on Fitbit device model.
3The ECG app and irregular heart rhythm notifications feature are only available in select countries and with select Fitbit products; not intended for use by people under 22 years old. The irregular rhythm notifications feature is not intended for use by people with known atrial fibrillation or other known arrhythmias. See here for additional details.
4Not intended to diagnose, cure, treat, mitigate or manage any disease or condition. Please contact your healthcare professional for questions about your health.