Driving engagement and empowering people to live healthier lives with our newest devices
Fitbit is committed to driving value for health plans, providers, and employers by delivering solutions that empower people to live healthier lives. And now that we’re part of the Google family, innovation is central to our ability to enable meaningful change for our users and for the organizations responsible for the health and wellbeing of their populations.
Chronic conditions are on the rise, and this, coupled with an aging population, has increased complexity across the healthcare continuum. People need intuitive ways to take control of their health, manage their conditions, and make incremental changes to support health and wellbeing. And our customers — health plans, providers, and employers — need scalable solutions to engage their populations, improve outcomes, and mitigate financial risk. By seamlessly integrating into a wide variety of partner health interventions and wellbeing programs, we deliver a personalized experience that supports healthy behavior change for users across physical activity, nutrition, sleep, and stress management. And our newest devices enhance and accelerate that experience even further.
The next generation of Fitbit devices to help transform health and wellness for your populations
Our newest devices bring together innovation, motivation, and guidance to support users’ health holistically, and help drive engagement and help improve health outcomes at scale for our customers and partners.
Inspire 3 is our most capable entry-level tracker yet. We’ve added new sensors to measure SpO2 while streamlining the tracker, making it thinner for a more comfortable fit. Users will have access to the core Fitbit experiences to stay on top of their health, including 24/7 heart rate tracking, Health Metrics Dashboard, and Stress Management score. The vibrant color display is dynamic and engaging for users.
Versa 4 is redesigned to be the ideal fitness companion, while still delivering on the health and wellness features users know and trust. With our Premium feature Daily Readiness Score, users can understand how their activity levels, sleep patterns and heart rate variability from previous days contribute to how energized they feel that day. Then, they are motivated to get active with 40+ exercise modes, doubled from Versa 3, and experience our thinnest and most comfortable smartwatch to date with a full seven-day battery.
Sense 2 enhances three key areas of health: helping users monitor and manage their stress, showing users how they sleep to achieve the best night’s rest, and focusing on heart health with measurements including ECG, HRV, and HR. Sense 2 also supports other key metrics such as SpO2 that can indicate important changes in your wellness, as well as breathing rate and skin temperature to help identify potential signs of illness or fever.
All-day stress detection with cEDA
Society is more stressed today than ever, with one in three adults reporting that they live with extreme stress regularly.1 Research shows that managing stress is a huge user need, and people see the potential in wearables to help them.2 We’ve seen positive results within activation and engagement with our current experience: 25% of users use the EDA Scan app weekly and 70% of users see a reduction in their heart rate during a two-minute session.3
We are continuing to invest in helping our users manage their stress with the introduction of our new continuous electrodermal activity (cEDA) sensor.4 Managing stress can lead to better sleep, improved mood and more energy. Sense 2 + Premium are here to lend a hand. Together they can help users better understand and respond to stress so they are less affected by it over time. Sense 2 uses the cEDA sensor along with metrics like heart rate, heart rate variability, and skin temperature to detect stress events so users can pinpoint patterns of stress and learn to proactively manage them with recommendations for mindfulness, breathing, exercise and more.
Innovation to help our users create better habits for better rest
The importance of quality sleep for maintaining health can’t be overstated. It has been estimated that in the US alone, increasing sleep duration to a 6-7hr/nightly range in individuals sleeping <6 hours nightly could add $226B to the economy through reductions in lost productivity.5 And we know that mental wellbeing and sleep are closely connected — sleep deprivation affects psychological state and mental health and those with mental health problems are more likely to have insomnia.6 Sleep also has major implications for holistic health and wellbeing, and when improperly managed, it can translate to higher costs for health plans.
Fitbit introduced sleep tracking in 2009 and has been spearheading the advancement of wearable sleep technology ever since. Our multi-day battery life and 24/7 heart rate tracking enables Fitbit devices to provide advanced sleep tracking and analysis to identify trends, surface relevant content and information, and develop accurate, data-backed tools, like Stages and Sleep Score to help our users gauge sleep quality each night. In July, we introduced Sleep Profiles, the latest innovation in our sleep experience. With Sleep Profiles, a Premium feature, Fitbit delivers scientific rigor packaged in a delightful way, to provide insight and guidance to our users. Based on a month-long analysis of a user’s sleep, a sleep profile is presented to help users to better understand their sleep and get more insights on which areas of sleep to focus on improving.
Driving value for the healthcare ecosystem
By expanding our devices and services, we’re able to better support companies we collaborate with and their members. For instance, Fitbit has been a part of UnitedHealthcare Motion®, a wearable device wellness program that enables eligible members to earn financial incentives for meeting certain activity goals. Like Fitbit, UnitedHealthcare Motion is focused on engaging people in their health journey, and various Fitbit devices — including the new Inspire 3, Versa 4 and Sense 2 — can be used as part of the program to help people get or stay active and support their overall wellbeing.
Together with Google, our mission to help people become healthier has strengthened. And with the addition of our latest devices and innovative features, we can provide you with tools to empower people on their health journey with expertise, knowledge, and support to help reach their goals. Let’s work together to uncover value and extend and enhance the impact of your programs — from embedded health plan benefits to condition management, and from research studies to corporate wellness programs — while driving engagement and improving outcomes for your members, patients, employees, and people.
- American Psychological Association. (2021, October 26). Stress in America™ 2021: Pandemic Impedes Basic Decision-Making Ability [Press release]. https://www.apa.org/news/press/releases/2021/10/stress-pandemic-decision-making
- Internal UXR. Google Foundational Research Team. April 2020.
- Internal Analysis with existing FItbit users. Source: Looker & EDA Report. June 2021.
- Available on Fitbit Sense 2
- Hafner, Marco, Martin Stepanek, Jirka Taylor, Wendy M. Troxel, and Christian Van Stolk, Why sleep matters — the economic costs of insufficient sleep: A cross-country comparative analysis. Santa Monica, CA: RAND Corporation, 2016. https://www.rand.org/pubs/research_reports/RR1791.html.
- Sleep and mental health: Sleep deprivation can affect your mental health. Harvard Health Publishing – Harvard Medical School, August 17, 2021.
