Health coaching reimagined

Fitbit Care health coaching helps people take ownership of their health by providing the essential human touch through engaging, scalable technology. Our health coaching services and software platform address the full spectrum of care from wellness and prevention to chronic condition and complex care management.


Do you have employees living with or at high risk of chronic conditions?

Maximize your resources with Fitbit Care health coaching

Personalized care for everyone

Fitbit Care was designed to empower health coaching across the full spectrum of care. Our services and platform support individuals whether they’re making small lifestyle changes or changing their lives.

  • General health and wellness coaching to complex care/disease management
  • Program support for coaches targeting individuals with diabetes, hypertension, tobacco cessation, weight loss, and beyond
  • Tracking for 100+ health and lifestyle-related metrics
  • Rich health data accessible to both participants and providers

Small victories, big wins

Putting people at the center of their health journey delivers sustainable behavior change and better outcomes. Fitbit Care places key tenets of behavioral psychology and learning science at the core of the experience.

  • Best practices surface intrinsic motivation and readiness to change
  • Realistic, self-generated goals build participants’ confidence
  • Small, incremental wins lead to bigger successes
  • Healthy habits lead to personal investment and health ownership

Make health easy

We live in a connected world, and people expect a digital health experience that blends seamlessly with their busy lives. When they want to contact a coach or track their progress, Fitbit Care is no further than their pocket or their wrist.

  • Support for multi-modal communication: text messaging, phone, video
  • Access through many devices: mobile phones, tablets, laptops, desktop computers
  • Health action plan reminders and message notifications
  • Automatic completion of health actions and data collection when synced to devices through Fitbit, Apple Health Kit, and Google Fit

Health outcomes accelerated

Fitbit Care’s digital experience and anytime access to health coaching has helped individuals reach their goals faster than traditional coaching and other forms of care.


The Fitbit Care health coaching platform is designed for organizations with health professionals on staff like health plans, workforce health providers, and health systems.

Changing one life at a time. By the thousands.

Maximize your most valuable resource: your health coaches and clinical staff that interact with your participants every day. Fitbit Care clients have seen dramatic increases in coach panel size, in some cases upwards of 300%.

  • Ongoing, asynchronous interactions that increase participant engagement
  • Coaching dashboards that simplify daily panel management
  • Automation and artificial intelligence that maximize impact
  • Communications that can include multiple care team members

Coaching for every member of your team

Fitbit Care enables your entire team to participate in the health coaching experience, whether your staff is non-clinical, clinical, or both. No matter what your business model and resource types, our platform is engineered to help you succeed.

Mind the gaps in care

Fitbit Care fills in the blanks between appointments with key health data and timely, right-touch interactions between participants and healthcare professionals. Providers get a more complete picture of every participant’s health that can inform how they engage and encourage behavior change.

Get your systems talking

Maximizing your organization’s effectiveness requires technological infrastructure that gets out of the way and helps your team do its work. Fitbit Care’s open API maximizes flexibility and interoperability with existing and future systems:

  • Care Management
  • Claims Management
  • Reporting/Analytics
  • Incentives/Rewards