We’re pleased to offer health coaching to employees, health plan members, and individual consumers. If you haven’t been offered health coaching through your employer or health plan and want to purchase it for yourself, visit

Personalized care for everyone

Fitbit Care was designed to empower health coaching across the full spectrum of care. Our services and platform support individuals whether they’re making small lifestyle changes or changing their lives.

  • General health and wellness coaching to complex care/disease management
  • Program support for coaches targeting individuals with diabetes, hypertension, tobacco cessation, weight loss, and beyond
  • Tracking for 100+ health and lifestyle-related metrics
  • Rich health data accessible to both participants and providers

Small victories, big wins

Putting people at the center of their health journey delivers sustainable behavior change and better outcomes. Fitbit Care places key tenets of behavioral psychology and learning science at the core of the experience.

  • Best practices surface intrinsic motivation and readiness to change
  • Realistic, self-generated goals build participants’ confidence
  • Small, incremental wins lead to bigger successes
  • Healthy habits lead to personal investment and health ownership

Make health easy

We live in a connected world, and people expect a digital health experience that blends seamlessly with their busy lives. When they want to contact a coach or track their progress, Fitbit Care is no further than their pocket or their wrist.

  • Support for multi-modal communication: text messaging, phone, video
  • Access through many devices: mobile phones, tablets, laptops, desktop computers
  • Health action plan reminders and message notifications
  • Automatic completion of health actions and data collection when synced to devices through Fitbit, Apple Health Kit, and Google Fit

Health outcomes accelerated

Fitbit Care’s digital experience and anytime access to health coaching has helped individuals reach their goals faster than traditional coaching and other forms of care.